POP UP SHOP AT FRED SEGAL MAN
DEBUTS THE PREMIERE OF INDIGO FARM
Adrian Nyman, the designer and creative director that brought you
Damien Hirst Levis project brings you his new collaboration to Fred Segal - Santa Monica
WHEN: Thursday, July 10th, 2008
6:00 pm - 9:00 pm
WHERE: Fred Segal Man Santa Monica
420 Broadway Santa Monica, CA 90401
Warhol Factory X Levi's X Damien Hirst designer Adrian Nyman presents his second installation at Fred Segal Man in Santa Monica, a capsule collection with cult Hong Kong denim brand Indigo Farm, making its U.S. debut here exclusively from July 1st to August 14th.
Nyman and the brand's founder, denim connoisseur Phillip Law, have joined forces to produce a closely edited, 20 piece collection, available in numbered lots of 50 or 60 units per style. The highly coveted Indigo Farm applies artisanal techniques to the manufacturing of utilitarian garments, resulting in workwear that feels of another era yet totally modern at the same time.
For the truly devoted collector, there are also three 3-piece sets of handmade denim luggage, each one including a steamer trunk lined in 100-year-old Asian woodblock printed poplin.
With this rare luxury offering, the East truly meets the West, giving Los Angeles the chance to discover what obsessed Indigo Farm collectors in Europe and Asia already know - that the status of the brand lies in its quality, eye to detail, and fabrics.
To download an Indigo Farm lookbook, click here
Siku Ice Glacier Vodka will provide exclusive cocktails for the event.
For more information contact:
Tiffany Caronia
Evolutionary Media Group
323-658-8700
RSVP to cristina@emgpr.com
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